Childhood doesn’t slam doors. It slips out quietly while you're busy making lunches and answering emails.

~1 MIN

Re-reading tricks you into feeling smart; retrieval is the only thing that actually builds knowledge you can use.

~3 MIN

From flashcards to forgetting everything—how I built Etch to help ideas actually stick instead of fade away.

~3 MIN

The way a product team moves quickly, delivers value, and achieves perfection.

~7 MIN

The Strategic Importance of Domain Fidelity in Software Development

~6 MIN

Removing too much friction can hurt user safety, impact other features, or cause system failures. Balance friction reduction with your product goals.

~12 MIN

Six proven frameworks—Voice of Customer, Jobs to be Done, Follow Me Home, Focus Groups, SPIN, and Four Helpful Lists—for conducting effective customer interviews.

~11 MIN

Companies with the same problem space but different market spaces will eventually compete as they grow. Plan for future overlap now or risk becoming the next Blackberry.

~12 MIN

Product managers fall prey to six default behaviors that kill innovation. Organize your work to actively resist these traps.

~15 MIN

GPT-3 shows us how creating better primers—the right medium, direction, and quality—helps product managers generate novel and valuable solutions.

~10 MIN

Build a product sieve using problem statements, vision, and sieve questions to separate high-quality ideas from low-quality ones.

~12 MIN

Write in public from day one to generate better ideas, let people read your mind, and build team ownership of product decisions.

~8 MIN

Stop working on valueless features by creating a product sieve that filters high-value ideas from motion without results.

~9 MIN

Great product managers understand that mental models and abstractions are useful but imperfect representations of reality. Build better maps of your domain.

~8 MIN

Product managers own the "what" by living in problem space—understanding target customers, their needs, and value proposition—while engineering focuses on the "how."

~5 MIN

Stop doing low-leverage tasks and start working on things that provide 80% of value for 20% of work by casting vision and setting clear expectations.

~6 MIN

Teams waste time debating trivial issues while ignoring complex, important decisions. Force people to write and think deeply to solve this.

~5 MIN

Use inversion thinking to ensure your team works on high-impact features by defining what success looks like and what will guarantee failure.

~6 MIN